http://www.ajscherbring.com/ihgstories daily 0.75 2020-01-10 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1495652973626-4HMTN22T1X7EMPV0N6Y7/GettyImages_176922550-beijing-moat_cs.jpg Intercontinental Hotels New York. London. Beijing. Cartagena. A global adventure to capture the incredibly unique perspectives through video, audio and photography. The result was an immersive series including podcasts, video, social, written content and an online experience hub. Not featured: a NYC subway snafu, a hilarious Mandarin language barrier, and a plunder in Piccadilly Circus. https://static1.squarespace.com/static/53332076e4b02230e90aa534/5908f8b1414fb528ea0e370c/5908fac22109d310ae6ca949/1493760547103/ Intercontinental Hotels https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493906853362-8M56X42QOCZR9UMOV98Z/22_beijing.jpg.1920x810_default.jpeg Intercontinental Hotels https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1578629680224-Y6ZM47V2GTWJ5SJ7NZZ7/image-asset.jpeg Intercontinental Hotels The original experience was so successful that they sent us out again, this time to Cartagena, Colombia. While there, we captured a day in the life of a travel writer, snuck into a Colombian women’s prison to interview inmate chefs working at a five-star rated restaurant open to the public, and met up with rising starts in the world of Champeta, which is essentially Colombian hip hop. Video, social, podcasts, web, written content and a 24 hour shoot day that ended in a jazz club named the Havana. Amazing. As a result, the effort was a smash. With next to no paid media budget, our content garnered over 22MM unique online views, our podcast series was downloaded over 2MM times, and the entire effort inspired a full length feature in The Atlantic focused on the ability of brands to be a reflection of morality and sentiment of the world we live in. Fascinating, and right on point. http://www.ajscherbring.com/sxsw daily 0.75 2017-06-14 https://static1.squarespace.com/static/53332076e4b02230e90aa534/5908fbf659cc68f7ff1e5a19/5908fc0ce3df284d84c2c4c0/1493761036568/ SXSW https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493761348823-W8KCQC0NPX34Y68U5RD5/static1.squarespace.jpg SXSW To create an objective conversation, I reached out to industry experts across multiple disciplines, to pull together perspectives in technology, anthropology, psychology, human behavior and marketing. Renowned in their own respective fields, these three panel members came together to create a fantastic conversation on the impact of digital experience. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493761512838-YCDQH85IYQCN51C3NMQ1/static1.squarespace.png SXSW The panel garnered immediate attention, both from the SXSW Panel Selection Committee and those attending the event. #nofilters was selected to be a featured panel, and almost instantly earned a trending "Hot" ranking in the SXSW Interactive app. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494012837112-XYVLUX2Q4GL72ZACSKT9/static1.squarespace.png SXSW https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493761511750-HBXCWXVU4FXBD0CGHCV3/static1.squarespace-1.jpg SXSW https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493761511595-3KDK8T1O6OND54EQXA5P/static1.squarespace-1.png SXSW https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493761513618-QARSKQXPBH1NX99LZWOL/static1.squarespace-2.jpg SXSW The panel explored a variety of topics, including the psychological effects of gamification, the value of personal information, the necessary evil of echo chambers and social vacuums, information authenticity and the ultimate exploration of how constant connection will change our future. After the panel, Twitter exploded with continuing conversation, positive reviews of the panel and some great quotes. Some of the best from the panel were captured here. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493761511012-T4QF3PQOEQ9BZDXCFBL1/50-more-memorable-quotes-sxsw-2015-3-638-1.jpg SXSW https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493761511053-YXZBQM17NRHY6V1Z17PD/50-more-memorable-quotes-sxsw-2015-4-638.jpg SXSW https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493761511291-VN5TQYWRPQ9W5F5G6E11/50-more-memorable-quotes-sxsw-2015-5-638.jpg SXSW https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493761511389-8PIWPTXT1X2PPHV2JBVU/50-more-memorable-quotes-sxsw-2015-41-638.jpg SXSW https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493761513479-57YB7Y96YS5FYSHIPUJW/sxsw-2015-in-quotes-10-1024.jpg SXSW http://www.ajscherbring.com/kidcoach daily 0.75 2019-12-20 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493830602364-48S58G8Y9XYMJV4KHALS/AmericanFamily_KidCoach_LA_2991.JPG Kid Coach #kidcoach quickly became the most successful digital effort AFI had ever launched, earning 50+MM impressions, 8+MM views and 35% engagement rate, with next to zero media budget. And Kid Coaches made its way into national culture with its own premiere segment on Good Morning America. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576858832423-1N75YVQ54YTGFXHEY885/american-family-insurance-logo-png-transparent+copy.png Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493830096824-CMP19RJFV84BUELRE1O9/Get+Kid+Coached+%281%29.png Kid Coach During the week-long interview session we conducted a behind-the-scenes interview session to capture kids in all their energetic awesomeness. We then took their advice, tagged it with the most commonly searched dream-related topics to generate personalize and customized #kidcoach advice session for users online. And to drive traffic, we paired photos with their inspirational quotes to create a series of socially-sharable content. Here's just a few. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493836100912-1VL8SE0MT50P3TCL4DI7/whip.gif Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576858708806-W26X74DWO0WJ173609U1/american-family-insurance-logo-png-transparent+copy.png Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832302505-AVAGWXGQEME354P1TUIA/AmericanFamily_KidCoach_LA_0213.JPG Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832303769-F4SY11JS8DQWN04FHY1W/AmericanFamily_KidCoach_LA_0300.JPG Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576858667527-7FVW2N2VSFVOUA2WKIUJ/american-family-insurance-logo-png-transparent.png Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832308229-JHHYSD0Y53U4YG4GI6KR/AmericanFamily_KidCoach_LA_2871.JPG Kid Coach https://static1.squarespace.com/static/53332076e4b02230e90aa534/5908fb6715cf7da7dc3a780f/5908fbca5149bfcf9c7aaa5b/1493760929709/ Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832311179-85GGGQYBC83GIH5EY93Y/AmericanFamily_KidCoach_MN-1491.jpg Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493833935728-GRXYDC593JVR3ER7A1CD/Violet.gif Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832305907-1PFT9G4CDB7RD3Q8SU6Y/AmericanFamily_KidCoach_LA_1531.JPG Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832306576-6NI3XG4DWUA4IHDL0RPV/AmericanFamily_KidCoach_LA_1910.JPG Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832307152-BT9POQEL5VR494Z0UY4M/AmericanFamily_KidCoach_LA_2079.JPG Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832307130-LMAQP1I3HTYVHC290IU6/AmericanFamily_KidCoach_LA_2645.JPG Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493836086253-H6I14BKVNKE3TZ8YJ0RJ/kick2.gif Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832308133-4S643AX70CVF5QZ861J5/AmericanFamily_KidCoach_LA_2722.JPG Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832309112-RVNV4H24QZXK35T0U9YG/AmericanFamily_KidCoach_MN-680.jpg Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832311993-O5AB0ACNX5AN1OWZX06A/AmericanFamily_KidCoach_MN-2599.jpg Kid Coach https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493836307833-7J77B63ZZMGSE8A2V48A/Bounce.gif Kid Coach http://www.ajscherbring.com/xlix daily 0.75 2017-05-09 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493780523551-C1V0ZPBHYS7WWEW9IMMC/Screen%2BShot%2B2015-10-15%2Bat%2B9.33.37%2BAM.png AFI Super Bowl XLIX https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493780749056-WF8MWL1GQPR41T5TX3S1/Screen%2BShot%2B2015-10-15%2Bat%2B9.33.37%2BAM.png AFI Super Bowl XLIX Each of our 5 selected up and coming actors received their own feature film to tell their own story and give life to their dream. How much could a teacher, a lawyer, a master LEGO builder, a cabaret bartender and a musician have in common, anyway? https://static1.squarespace.com/static/53332076e4b02230e90aa534/590947a303596e95f97001cf/59094a3329687f9e7e221633/1494298640152/ AFI Super Bowl XLIX - Rashawn Thompson https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493781088249-7R5RCE5L2G61HS6BFKYE/image-asset.jpeg AFI Super Bowl XLIX - Megan Schemmel https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493781131907-JG020OOSD68FZ9RMQ4UP/image-asset.jpeg AFI Super Bowl XLIX - Lou Leonardo https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493781160071-UUM5450WQAS4KJJ5AO69/image-asset.jpeg AFI Super Bowl XLIX - Dominick Basso https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493781194284-4WI0CTCTZ7CJNZ1G1XY5/image-asset.jpeg AFI Super Bowl XLIX - Kyle Hustedt http://www.ajscherbring.com/healthyday daily 0.75 2019-12-20 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493780303292-98S122ZTHFJ64LTZV62A/app-bg.jpg HealthyDay Leveraging a proprietary algorithm, we developed an app that triangulated allergen conditions via weather report, scientific monitoring and crowdsourced social content. And for every condition, we created in-app content that provided ways to avoid and adapt to changing allergy environments, as well as the ability to instantly purchase allergy medications from none other than Johnson & Johnson. http://www.ajscherbring.com/tess daily 0.75 2017-05-05 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493782161922-SWYXJV82RUFKY8OLOEYW/Mall_at_Short_Hills_interior.jpg T.E.S.S. for Taubman https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494013300699-93LHVJ0PAHD64Y5BF8KI/TESS_Page_1.png T.E.S.S. for Taubman Explore local shops and see highlighted deals in your area. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494013319807-WOI7BHM8PPY36VR4Y84V/TESS_Page_2.png T.E.S.S. for Taubman Select your favorite shops to follow and receive personalized promotions. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494013336690-BIXXG7XB4998SVZPCXHL/TESS_Page_3.png T.E.S.S. for Taubman Augmented reality mall tour identifies promotions, styles and other points of interest based on your profile. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494013352185-JGGDS15S0RX8NPUVVLEB/TESS_Page_4.png T.E.S.S. for Taubman Shop inventories from multiple stores, filtered and sorted by the styles you like. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494013369352-1M63N37C0BG1WSHOB3G1/TESS_Page_5.png T.E.S.S. for Taubman Geo-fenced promotional messages triggered by activity, as well as realtime loyalty tracking and participation. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494013388191-LU4FDC1LUGG6V6THW1E5/TESS_Page_7.png T.E.S.S. for Taubman Tiered membership unlocked special promotions and deals earned through frequency, purchase and social sharing activity. http://www.ajscherbring.com/atwadventure daily 0.75 2017-05-24 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494298339607-4ABGCJTBK0IZXQE4UP4K/WT3.jpg #ATWAdventure To share Paul's story, we created a custom site experience where people could follow along in realtime, see his progress and posts, and get a glimpse of his experience through video journals shot in each country he visited. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493907750666-FDI7GCIN65B7JI8PNUMB/Seeing+Life+Through+a+New+Lens+copy.png #ATWAdventure Paul let us follow along during his adventure by posting to Instagram using #ATWAdventure. Here are just a few incredible pictures that captured his amazing journey. https://static1.squarespace.com/static/53332076e4b02230e90aa534/590942293a0411b8fea0011e/590942bd5149bfcf9c80987a/1493779087747/ #ATWAdventure https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493907986970-9LQIQL8P8VWORUMLZL30/Screenshot+2017-05-04+09.23.28.png #ATWAdventure https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493907985472-01BIH8FXQFPFBGSK7LTE/Screenshot+2017-05-04+09.24.14.png #ATWAdventure https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493907987412-BK79F6QBHQ8ZZMCCS2OV/Screenshot+2017-05-04+09.24.29.png #ATWAdventure https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493907988867-GN21VUT2QMYTPNCGIQUC/Screenshot+2017-05-04+09.24.46.png #ATWAdventure https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493907989368-LZ7FJ5DSLXASN3DZDH1V/Screenshot+2017-05-04+09.24.59.png #ATWAdventure https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493907989507-H8989G1WA1453KPA64AR/Screenshot+2017-05-04+09.25.15.png #ATWAdventure https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493907992423-6BN8FUBTJH4TU5UKJDX9/Screenshot+2017-05-04+09.25.25.png #ATWAdventure https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493907992727-OLCFX0HVF5LIOAAZVY6I/Screenshot+2017-05-04+09.25.37.png #ATWAdventure http://www.ajscherbring.com/fulton daily 0.75 2020-01-10 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493781777155-6F07C0UI48IUDVCZQD1A/static1.squarespace-2.jpg Fulton https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493781625384-TNGT8CD3XO0A8CRS19OR/static1.squarespace-3.jpg Fulton See the site here http://www.ajscherbring.com/listerine daily 0.75 2017-05-05 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493906795154-06NUB84N7J5V1D2UBDDZ/water_cover1+copy.jpg Listerine SwishUp https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494013540775-55SOH97W56LKPO12ABLT/HOME-1.png Listerine SwishUp https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494013554971-2FTR30YSNYD9YHWZYDEK/interaction.png Listerine SwishUp https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493829219565-KQR25YXWBA767PRSFL1U/HANDHELD.jpg Listerine SwishUp http://www.ajscherbring.com/ante daily 0.75 2017-05-15 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494343833513-ON27JM9EPIB042MBPQE5/Walking.jpg Ante https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494343523078-XMLLCSVYXS4Z7JJY3J6T/ANTE%2Blogo.jpg Ante https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494343529670-N9KCDHV569EQVTW49QNI/ANTE%2BHOME.jpg Ante https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494343532665-S1D56XZYFWDT3TU6ADJT/ANTE%2BDASH.jpg Ante https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494343534711-EJGC6X303D7S0FXHC5IM/ANTE%2Bmobile.jpg Ante http://www.ajscherbring.com/andersen-windows daily 0.75 2019-12-12 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576174494128-CSUU5439T4W45FO0QDCX/screencapture-andersenwindows-2019-12-11-16_43_15.png Andersen Windows https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576174518321-87G32I55PY0RXOHO0LXG/screencapture-andersenwindows-ideas-and-inspiration-2019-12-11-16_46_51.png Andersen Windows https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576174548435-GCVBW03MPPVON639KFQ3/screencapture-andersenwindows-ideas-and-inspiration-photo-gallery-2019-12-11-16_48_26.png Andersen Windows http://www.ajscherbring.com/amtrak daily 0.75 2017-05-11 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494513355068-CSVFRZ3NZ88TJLH0CUF7/ooYBAFXT09qIJRZYAAlDADTmeNYAACpoAMbkw8ACUMY492.jpg Amtrak https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494512731511-RKIOPEZSXUKIWDOCWJ3L/Screen+Shot+2012-10-29+at+1.46.35+PM.png Amtrak https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494512732237-XVBWXBO7YQVGEOO9IRLW/Screen+Shot+2012-10-29+at+1.46.53+PM.png Amtrak https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494512732944-CDSA9VRKCLK36LV8Y67T/Screen+Shot+2012-10-29+at+1.47.03+PM.png Amtrak https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494512733370-K7YBMTBEA81T5XX7RNEW/Screen+Shot+2012-10-29+at+1.47.13+PM.png Amtrak https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494512734009-QOR8MG7RBDKXN3WAB7VM/Screen+Shot+2012-10-29+at+1.47.28+PM.png Amtrak http://www.ajscherbring.com/mazda daily 0.75 2020-01-18 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494863648536-1WE549LAMR86FASNQULH/01.jpg Mazda https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579314072716-B9JE1OQWUB29O2J2VOFK/mazda_gallery2.jpg Mazda https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494863624198-AGBCY1UUQS52556UWNL1/Mazda+USA+Official+Site+++Cars++SUVs+++Crossovers+++Mazda+USA.png Mazda https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1494863794700-ZAINIOBPUKLLKODZGFM2/Mazdamobile.png Mazda https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579314072643-TE86BW8324N1RXPVBJ0W/mazda_gallery1.jpg Mazda https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579314072990-18WID3B4OGUU7QY0I3R7/mazda_gallery3.jpg Mazda http://www.ajscherbring.com/jacques-penne daily 0.75 2019-12-20 https://static1.squarespace.com/static/53332076e4b02230e90aa534/5aabd6e103ce641d20315f02/5aabd70e758d4652a03ae817/1521211150390/ JCP https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1521212664980-04SE8QCS4MX08MEI2FJW/IMG_5224.jpg JCP https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1521213268120-BCVUCG86S93YIL4QGAZ9/Periscope_JacquesPenne_TheShow_Logo.jpg JCP Jacques Penne - the classic term for the now-not-so-classy retailer and the perfect way to reposition JCP as an elevated holiday destination. And to bring the pop-up store to life, we designed the experience through a high-end mixed-media POV, blending aesthetic style with the everyday. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1521213294537-XM8B4TDEA2Z1GXDQBRXU/JacquesPenne_TheShow_Event_3.jpg JCP In-store, Jacques Penne became a beautiful combination of approachable and elevated. Custom displays, fixtures and tech installations transformed what was once a run-down skate shop into a premiere destination for holiday shopping. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1521213337988-JKS3SLG4IIUKPWKQ1IGL/JacquesPenne_TheShow_Event_4.jpg JCP For everyone who couldn’t be in NYC for the holiday, we brought Jacques Penne online via an immersive 360 camera photo shoot, capturing the store in panoramic and stringing them together to recreate the experience in a fully functional, explorable 3D environment. Users could walk the store in realtime, see and select items in store, and share and purchase just like they were there. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1521213347338-PWEEY6PYB54GHVHYRMQ5/JacquesPenne_TheShow_Event_2.jpg JCP To add to the buzz, we leveraged a few of JCP’s fashion line contributors - Nicole Richie and Michael Strahan. Through strategic earned media efforts and social influencer engagements, the word not only got out, but lit up the holiday scene. http://www.ajscherbring.com/essentia daily 0.75 2020-01-18 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1568406897625-R3RXZSC6B3D31SNTXJV1/Screen+Shot+2019-09-13+at+3.34.32+PM.png Essentia - Essentia https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579282950706-2TNMX44C7QBDN2SB215N/image-asset.jpeg Essentia https://static1.squarespace.com/static/53332076e4b02230e90aa534/5c5c77977817f77aa32ed7bc/5c5c791dfb83ed0001de4716/1549564189314/ Essentia https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579319630163-XEK369AUPXZ0UTHR5U5C/5_essentia_carousel.jpg Essentia https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579319750198-IG304YIMT38XKXODLWX4/2_essentia_carousel.jpg Essentia https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1549564190212-AKB6OH4TDT1MK1WGTLPJ/image-asset.jpeg Essentia - Essentia https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579319674211-SW0M6W5FIMAJ4U379RUQ/essentia_phones2x.png Essentia https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1549564252893-8HIUTKG46WYQHPLIQIEK/Screen+Shot+2018-11-19+at+4.19.21+PM.png Essentia - Essentia http://www.ajscherbring.com/andersen daily 0.75 2019-12-12 https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471225009775-AORJGQJN3F39JQQWQ6HW/2015-07-28-pickles-editorial-01-0072-v4-FINAL.jpg Andersen Windows https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222741942-3FEEZ24RIE23LJN8EDHE/2015-07-28-pickles-editorial-01-0072-v4-FINAL.jpg Andersen Windows This is the image caption — use this space to describe the image above https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122076465-YZXKYF0DIHC2B46RCXTX/brine-dill.jpg Andersen Windows Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478190852564-YFZIFAPR693706Q35JCP/brine-logo.png Andersen Windows https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122078084-EC2OWNS332DFRL1CTJ7H/brine-springmix.jpg Andersen Windows Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122076643-FPLYHXSGHFM9KXJV1QHH/brine-sauerkraut.jpg Andersen Windows Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471223881012-T1H400MW3B0SNR3N65BY/3-up.jpg Andersen Windows https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1478122075379-TL22IWEDBQAWWNXNMPIM/brine-benishoga.jpg Andersen Windows Close-up of jar label design https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222600421-EE368OU6CH8I0SUH2CQ9/pickles-blog-cucumber-on-yellow-v1-FINAL.jpg Andersen Windows Art direction and palette for branding https://images.squarespace-cdn.com/content/v1/57acda4dd2b857e385b26e7e/1471222554226-QSA587VL87M6S28P2O3U/2015-07-31-pickles-editorial-04-0069-v4-FINAL.jpg Andersen Windows Art direction and palette for branding and presentation http://www.ajscherbring.com/sop daily 0.75 2020-01-15 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579211212153-CNC3ZERSX9L1IACMYVEZ/Screen+Shot+2019-12-12+at+1.48.02+PM.png Quickbooks https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576185523645-299PNO2GGPX75P45QX3J/IMG_0409.jpg Quickbooks https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576180367900-4BO2B78YUIRQGNTDS6IV/Screen+Shot+2019-12-12+at+1.46.35+PM.png Quickbooks For the Society of ProAdvisory to break through, it first needed a tone and design that stood out from the small business crown. So we took cues from secret societies, added in some easter egg design curs only accountants would get, and created a unique look and feel that was impossible to miss. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576180378510-2J22RJI80WDB00O7EJXP/Screen+Shot+2019-12-12+at+1.46.48+PM.png Quickbooks https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576186431687-LGOR71YLDZOHNNXIVEKX/Screen+Shot+2019-12-12+at+1.47.01+PM.png Quickbooks We developed a digital experience that united the accountant community, celebrated their impact and expertise, and showed them how the ProAdvisor Program could help with both. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576180400227-AEJYN3I98TL1GJ5HMCOX/Screen+Shot+2019-12-12+at+1.47.26+PM.png Quickbooks We created an exclusive Society or ProAdvisory Suite to capture the attention of our most influential ProAdvisors during a premiere conference in Salt Lake City. And to get them talking, we installed interactive testimonial booths where we captures their ProAdvisor secrets to share online and through social. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576180414480-WXH9KOBMRWGNN9H6MGHO/Screen+Shot+2019-12-12+at+1.47.47+PM.png Quickbooks To capture the excitement of the Society launch, we created a custom Instagram account where influencers shared their ProAdvisory wisdom and excitement with the world. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576180427304-S5IYWPAKDW6QYB1PHU03/Screen+Shot+2019-12-12+at+1.48.02+PM.png Quickbooks Through web, social, influencer and experiential, we heard so much demand for more Society that we expanded our efforts and brought the Suite to the largest conference of the year – QuickBooks Connect. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576180437652-LD59OF2UMR8W08YOOB94/Screen+Shot+2019-12-12+at+1.48.18+PM.png Quickbooks To celebrate each ProAdvisor as an individual, we expanded on our digital and social engagements to include personalized experiences in suite. Local juice bars, t-shirt design stations, and interactive quizzes added to the luxury lounge space and exclusive feel. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576180454472-0HOKV8OD04J0MH5CS4OX/Screen+Shot+2019-12-12+at+1.48.53+PM.png Quickbooks And our results were right on the money. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1576185113475-O4DFPH3QOJLGECFS21QL/IMG_0409.jpg Quickbooks - RESULTS After just six months in market, the ProAdvisor Program has seen a 20% increase in membership and an incredible 50% increase in social engagement from our accounting audience. Online, Society outperformed all expectations with less than an 18% bounce rate. And every Society suite to date has been over capacity for the entire event duration. All of which adds up to some serious success. http://www.ajscherbring.com/work-1 daily 0.75 2020-01-18 http://www.ajscherbring.com/home daily 0.75 2020-01-20 http://www.ajscherbring.com/new-gallery daily 0.75 2020-01-20 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579528617667-HMLLZKJ2ZRCIWWBHQ7T0/image-asset.png QB SS https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579529079323-AU4MR9G5YOKM4Y1N9NXK/Screen+Shot+2020-01-20+at+7.47.29+AM.png QB SS https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579529070075-37LD7MNE5FR4MBUXRRV8/Screen+Shot+2020-01-20+at+7.58.55+AM.png QB SS https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579529072524-GUCYAPB69PF50ECGQENF/Screen+Shot+2020-01-20+at+8.00.49+AM.png QB SS https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579529069085-H79VPAGYQYFQPKIOWHT0/Screen+Shot+2020-01-20+at+7.53.44+AM.png QB SS http://www.ajscherbring.com/new-gallery-1 daily 0.75 2020-01-22 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579665354272-N7HBFYUC9975PU958RF1/image-asset.jpeg TRESemme - If it can cost a lot to look cheap, why can't the opposite be true? https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579665446225-JJDHWQ53RXYAPX9HR8M2/Hype+PRINT+2.jpg TRESemme - What should be more full of itself? Your hair or your hair product? https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579665457177-HC8T76L7MDKLLPEHZNI6/Hype+PRINT+3.jpg TRESemme - When celebrities endorse a conditioner, who do you think really pays for it? https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579665464391-DR9PAN4GQVXKG233GQRT/Hype+PRINT+4.jpg TRESemme - What gets infused into shampoo is not as important as what gets infused into people. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1579665468254-L89BGJV5T3WHA3IJ4R3D/Hype+PRINT+5.jpg TRESemme - How about a shampoo that considers your image before it considers its own? http://www.ajscherbring.com/new-gallery-2 daily 0.75 2020-01-28 https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1580235220974-6DUOGCRJ06PNB5LKXTXN/Freezebank+2.jpg Schwans 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https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1666023038857-L79F3TS5IS7C9F4XUAUW/AmericanFamily_KidCoach_LA_0300.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1666023052049-T4M2MTZVR4AQHLFBZCAQ/Violet.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493836086253-H6I14BKVNKE3TZ8YJ0RJ/kick2.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1493832311993-O5AB0ACNX5AN1OWZX06A/AmericanFamily_KidCoach_MN-2599.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/1665788272296-JZ4U5NBIJSIA1NKBBV6Y/AmericanFamily_KidCoach_MN-1491.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/c972dc9a-f432-4105-8ede-0ffad61218a4/andersen_homepage_concept1.PNG Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/94bf4c87-e908-433f-a498-4609125c433a/andersenwindowsguidebook_version5_02.11.1616.PNG Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/53332076e4b02230e90aa534/721a26ef-032d-4967-8198-be61e201f005/andersen_productdetail_v10.PNG Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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