Driving matters. But to many, Mazda didn’t. To elevate the brand to the perception of affordable luxury, Mazda launched a series of redesigned vehicles, but that’s not the only thing that needed a new look. We tore down and rebuilt Mazdausa.com to bring the new brand aesthetic and tone online, and translated the joy of driving into one that worked perfectly for the mobile world through big brand moments, effective experience content, and horse-powered headlines. And once we did, brand perception redlined.