Fresh breath helps you feel ready for the day.

Unfortunately, not enough things in the world do the same. So to bring Listerine's stimulating effects to life in a new way for users, we proposed an app that would help people feel more prepared at points in their day that was most important.

SwishUp syncs to a user’s GPS and calendars, and provides them a pre-selected list of content choices based on locations or appointments as selected by the user. Going to the gym? SwishUp knows when you are getting close and asks if you want to hear music, find healthy food nearby or learn about a new workout. Have a date at a French restaurant? SwishUp can help you translate something, learn about wine or show you the nearest place to pick up flowers. Heading to an important interview? SwishUp will send you the top 5 latest news events the moment you arrive, or traffic updates for the way in.

Each time you select content the app asks how you’re feeling. With each interaction, the system learns what you need to feel at your most ready, and is able to provide a growing list of options to help you achieve that whenever and wherever you are.