I’m a strategist, creative director and writer living and working in the Twin Cities.

 
 

Brand brain.
Digital disposition.
Creature of craft.

I’m a lot of things by choice. The forever multi-hyphenate, I love moving between creative disciplines, building bold campaigns and smart systems, and developing teams that actually like working together. Because to me, creative and strategic versatility has always been essential to bringing impact to work, to audiences and to business.

Now, that kind of versatility is essential. Period. As AI reshapes how we work, brands need creative leaders who can think big, move fast, and make the connections between story, strategy, structure and emerging tech, so as to guide creative capabilities that are now blending together. I believe that working at the center of strategy, creativity and technology creates a world where incredible brand experience and impact can be made.

Above all, I am a collaborator. I believe that any complexity can be solved with curiosity, collaboration and a shared vision for where to move toward. We do it together.

Because if a brand is anything, it’s many things.

We should be, too.

 

Contact:

 

Industry Experience:

ALS Association, Amtrak, American Family Insurance, American Medical Systems, Andersen Windows, Arctic Cat, Bausch & Lomb, Belize Tourism, Best Buy, Breyer’s, Burger King, Cargill, Caribou Coffee, CoffeeMate, Dish Network, General Mills, Great River Energy, H&R Block, Intuit. Intercontinental Hotels, Johnson & Johnson, Kohl’s, Land O’ Lakes, Luxottica, Mazda, Minnesota Children’s Museum, MN State Lottery, National City Bank, Nature’s Recipe, Neopath Health, Nintendo, Northwestern Mutual, Optum, Polaroid, Rolex, Royal Caribbean, Schwan’s, Scotty Cameron, Syngenta, Taubman Centers, Target, Toro, TRESemmé, Twin Cities in Motion, UnitedHealthcare, UConnect, University of Minnesota, US Open, Verizon

 

Recognition

I’m most proud when work makes its way into culture. So in addition to being awarded on a local, regional and national level, my work has also been featured in:

Webby Awards
The Super Bowl
The New York Times
Entertainment Tonight
The Today Show
Advertising Age
The Atlantic
Good Morning America
AdWeek
The Wall Street Journal
AdFreak.com
CollegeHumor
bestadsontv.com
iTunes Top Downloads

 

Contributions

SXSW Interactive Festival // Panel Speaker
Researched, authored and conducted a panel discussion on the topic of 24/7 internet connectivity and the social/physical/mental effects of constant connection on people and brands. Scared the crap out of a lot of people, but also ignited a very positive, and still ongoing, discussion about the responsibilities we have as marketers.

Minneapolis College of Art and Design // Adjunct Faculty
Constructed and conducted senior-level writing course for ad/marketing track with focus on strategy, creative integration and brand systems across channels. Still in use today.

Owen and Alex Scherbring // Children // 2013, 2015
Two sons, currently 12 and 9, who are independent, smart, artistic, independent, athletic, funny, independent, and also independent. They lead and support me through life, teaching me patience, priority, perspective and how to apply pressure to wounds.